MEDIA ADVISORY: Easton Foundations Hosts Exciting Day of Archery at Olympic Archery in Schools Statewide Championship

MEDIA ADVISORY: Easton Foundations Hosts Exciting Day of Archery at Olympic Archery in Schools Statewide Championship
April, 2016 Client News
WHAT: An estimated 240 middle school and high school archers from San Diego and Los Angeles will participate in an exciting day of archery at the Easton Archery Center of Excellence’s Olympic Archery in Schools (OAS) Statewide Championship. The budding youth archers will practice archery all while fostering camaraderie, sportsmanship and school spirit. OAS’ focus on match play, as seen in the Olympics, will make for an exciting athlete and spectator experience.
OAS has created a unique archery league for middle schools and high schools. Developed by the Easton Sports Development Foundation, the program seeks to give youth the opportunity to participate and excel in Olympic-style archery, and thus open opportunities for them in the sport as well as increase our pool of future Olympic team members and gold medal hopefuls. Although Olympic-level archers will be a small percentage of those who participate, everyone can enjoy the sport of archery. OAS’ team competition model builds community and gets entire families involved.
WHERE: Easton Archery Center of Excellence
2800 Olympic Parkway, Building 2000
Chula Vista, Calif.
*The event is free for the public to go watch*
 
WHEN: Saturday, April 2, from 8:00 a.m. to 6:00 p.m.
BEST TIME TO COVER: 8 a.m. to 12 p.m., during the archery matches and awards
SCHEDULE:
  • 8 a.m.  Player arrival
  • 8:20 a.m.  Double Scoring Practice (mandatory for middle school archers)
  • 8:40 a.m.  Welcome
  • 9 a.m.  Official Practice (2 ends)
  • 9:20 a.m. Official Scoring Ranking Round
  • 11:30 a.m. SD vs. LA match, Lunch and Ranking Round Awards
  • 1 p.m.  Olympic and Team Round Matches
  • 5:30 p.m.  Awards
INTERVIEWS AND VISUALS:
  • 240+ middle and high school students participating in friendly archery competitions focus on match play, as seen in the Olympics.
  • San Diego taking on Los Angeles in a fun archery match, Olympic and team round matches and more.
  • Budding archers receiving awards for their sporting achievements at the event.
  • Keaton Chia, program director, Easton Foundations, Archery Center of Excellence can discuss the event and it’s importance to archery and students involved.
WHY IS THIS IMPORTANT:
  • OAS (http://www.olympicarcheryinschools.org/) has created a unique archery league for middle schools and high schools. Created by the Easton Sports Development Foundation, the program gives youth the opportunity to participate and excel in an Olympic-style sport, and thus open opportunities for them in archery as well as increase our pool of future Olympic team members and gold medal hopefuls.
  • Not only is archery extremely safe and fun, but it is also a great way to develop focus, self-discipline, build self-esteem, improve hand-eye coordination and much more.
  • Archery allows anyone to participate and excel and often attracts many youth who would not normally join a sport.
  • Archery is a lifelong sport attracting people of all ages and anyone can participate in archery regardless of athletic or physical ability.
  • OAS’ team competition model builds community and gets entire families involved.
  • Participating schools receive insurance coverage, access to equipment discounts, and coach training so that their coaches learn how to safely run an archery program and how to teach the fundamentals of Olympic-style archery.
ADDITIONAL BACKGROUND INFORMATION: 
  • About the Easton Archery Center of Excellence:
    The Easton Archery Center of Excellence is located on the campus of the U.S. Olympic Training Center in Chula Vista, Calif. The new archery training center boasts a 42,629 sq. ft. facility consisting of a 22,440 sq. ft., 70 meter indoor range, a nearly 1,100 sq. ft. indoor/outdoor shooting range, fitness room, athlete lounge, coaches’ offices and multiple classrooms and conference rooms. The state-of-the-art technology within the center comprises ultra-high speed video, a 3D imaging system and multiple high tech tools to assist current and future Olympians and Paralympians toward their goal to reaching the podium on the world stage. The complex also consists of 30-bed housing, two 90-meter outdoor shooting fields and much more.
  • About the Easton Foundations:
    Created by Jim Easton, CEO of Jas. D. Easton, Inc., the Easton Foundations aims to promote and maintain the viability of archery by growing the sport as a mainstream activity at the state, regional and national level. This is accomplished by developing grassroots programs in communities and schools, supporting college and university programs, and through these efforts, inspiring the next generation of Olympic and Paralympic hopefuls. Additionally, the Foundations support the building and/or operation of outdoor and indoor archery facilities at city parks, schools, universities and sports complexes throughout the U.S., and provides programs to train aspiring archers, trainers, coaches and administrators. For more information on the Easton Foundations, please go to the website www.esdf.org. Connect with us on Facebook.
  • About the Easton Family:
    Archery has long been a passion for the Easton family. In 1922, Jim Easton’s father, Doug, began crafting custom wood bows and cedar arrows. Although he produced tournament-grade, footed cedar arrows for the archery champions of that era, he was constantly frustrated with the inconsistency and lack of uniformity of wood shafts. In 1939, he began developing and manufacturing aluminum arrows in Los Angeles. This was the beginning of a trend that would change traditional archery and transcend into numerous other sports arenas over the next 50 years. In 1960, Jim Easton joined the company and was pivotal in expanding the product offerings from wood and steel to lightweight, high-strength, aluminum and carbon composite products. Later, Jim formed the subsidiary, Easton Sports, which became the leader in innovative aluminum and carbon-fiber composite sports equipment. Easton’s high-performance aluminum and then composite baseball and softball bats and ice hockey sticks revolutionized the industry. Easton also introduced light-weight and high-strength cycling components and wheels. Jim became Chairman of Easton-Bell Sports, Inc., which was formed in 2006 with the merger of Easton Sports, Riddell, and Bell-Giro companies. He continues to serve as CEO of the world’s largest archery equipment company, Jas. D. Easton, Inc.—the owner of Easton Technical Products, Hoyt Archery and Delta Sports. Beyond Jim Easton’s contribution to the sporting goods industry, his commitment to the archery world and its Olympic and Paralympic hopefuls has been steadfast. Easton was elected President of the International Archery Federation (FITA) in 1989 and served for 16 years until 2005. Easton became a member of the International Olympic Committee (IOC) in 1994. He was elected IOC Vice President and member of the executive board in 2002 and has served on the nominations, marketing and other commissions. He was also a member of the United States Olympic Committee (USOC) Board of Directors and the National Archery Association Foundation Board of Directors. He is a member of the boards of the LA84 Foundation (the legacy of the 1984 Olympics) and the UCLA Anderson School of Management.