MEDIA ADVISORY: Easton Foundations to Host FREE Archery Games Festival in Chula Vista

MEDIA ADVISORY: Easton Foundations to Host FREE Archery Games Festival in Chula Vista
June, 2016 Client News

WHAT: The Easton Foundations will be hosting a FREE Archery Games Festival at the 2016 SoCal Showdown, in addition to the Olympic round, bronze and team finals matches that will take place at the competition. Archers who have advanced to the next round of the competition will go head to head, arrow for arrow, in their pursuit of the gold medal. Many seasoned archers competing are Olympians, World Cup Champions and U.S. National Team Members.

Athletes and the public are also invited to the Team Finals Party, a fun filled afternoon that will include an Archery Games Festival, where guests can play various archery games including: A balloon pop and Iron 70m Bullseye game, and participate in an amateur archery contest. Guests will also have an opportunity to enjoy delicious food, watch team round gold medal matches and meet and spend time with fellow archers. This event is open to the public and admission is free. Dinner tickets for the Team Finals Party are $10 per person.

Top finishers will advance to the gold medal finals to be held Sunday, June 26 at the annual San Diego County Fair when archers will compete for gold and a place on the elite U.S. National Archery Team. To attend, the public must purchase admission to the fairgrounds.

The 2016 SoCal Showdown is presented by the Easton Foundations and sponsored by Arizona Archery Enterprises, Inc.

WHERE: Easton Archery Center of Excellence (at the Olympic Training Center)
 2800 Olympic Parkway, Building 2000
Chula Vista, Calif., 91915
*The event is free for the public to go watch*

WHEN: Saturday, June 25, 8 a.m. to 7 p.m.

BEST TIME TO COVER: 3 p.m. to 5 p.m.

NOTE: Italicized times are estimates.
SATURDAY SCHEDULE:

  • 8:00 a.m. – Gates Open
  • 9:00 a.m. – 1/32 round women and men (plus two ends official practice)
    *Two matches per target. One match on AB line and second match on CD line. (no alternating each end)
  • 10:00 a.m. – 1/16 Round
  • 10:45 a.m. – 1/8 Round
  • 11:30 a.m. – Round
  • 12:15 p.m. – Semi’s
  • 1:00 p.m. – Bronze metal matches
  • 3:00 p.m. – Doors open for Team Finals Party at Easton Archery Center of Excellence
    *70m indoor range open for shooting and Archery Festival Games open.
  • 3:30 p.m. – Practice field open for teams competing in finals (field 2)
  • 4 p.m. – BBQ begins
  • 4:30 p.m. – Male and female compound team gold
  • 5:00 p.m. – Awards and Field Reset for Recurve Matches 60m
  • 5:20 p.m. – Cadet/Masters Male an Female Recurve Team Gold
  • 5:50 p.m. – Awards and Field Reset for 70m
  • 6:10 p.m. – Junior/Senior Male & Female Recurve Team Gold Awards
  • 6:40 p.m. – Awards

INTERVIEWS AND VISUALS:

  • Colorful targets outside on the grass field range at the Easton Archery Center of Excellence.
  • Seasoned archers – including archers who will compete in the 2016 Olympics in Rio this summer.
  • Archers range in age from 14 to 70 years old.
  • We anticipate archery para-athletes to also compete over the weekend.
  • Top 64 archers of each division who have qualified, competing in Olympic round, bronze and team finals matches.
  • Athletes and spectators attending the Team Finals Party. The festive afternoon will include an Archery Games Festival, where guests can play various archery games including:
  • A balloon pop and Iron 70m Bullseye game, and participate in an amateur archery contest. Guests will also have an opportunity to enjoy delicious food, watch team round gold medal matches and meet and spend time with fellow archers.
  • Keaton Chia, program director, Easton Foundations, Archery Center of Excellence can discuss the event and it’s importance to archery and archers involved.
  • We can coordinate interviews with archers as needed. Many seasoned archers competing are current and former Olympians, World Cup Champions and U.S. National Team Members.

WHY IS THIS IMPORTANT:

  • SoCal Showdown is a unique opportunity for both cadet and senior archers to compete in a World Cup or Olympic-like experience, as well as a chance to bring archery to the masses and raise awareness of the sport as Team USA heads into the Olympic Games in August 2016.
  • Not only is archery extremely safe and fun, but it is also a great way to develop focus, self-discipline, build self-esteem, improve hand-eye coordination and much more.
  • Archery allows anyone to participate and excel and often attracts many youth who would not normally join a sport.
  • Archery is a lifelong sport attracting people of all ages and anyone can participate in archery regardless of athletic or physical ability.

ADDITIONAL BACKGROUND INFORMATION:
ABOUT THE EASTON ARCHERY CENTER OF EXCELLENCE
Funded by the Easton Foundations, the Easton Archery Center of Excellence in Chula Vista, Calif. boasts one of the largest dedicated indoor ranges in the world. This premier facility, along with Easton Foundations’ four other operating archery centers will provide superior performance training for teams and individual athletes while focusing on developing the archery talents of current and future U.S. Olympic Archery and Paralympic Archery Team Members. The other Easton Foundations operating centers are located in:

  • Salt Lake City, Utah
  • Newberry, Fla.
  • Van Nuys, Calif.
  • Yankton, S.D.

In addition, the Easton Foundations has funded archery centers both locally and around the world. These include seven affiliate archery centers as well as two international centers:

  • Outdoor Education Center in Lincoln, Neb.
  • Outdoor Adventure Center in Brookings, S.D.
  • West Michigan Archery Center in Rockford, Mich.
  • Demmer Shooting Sports Education and Training Center at Michigan State University in Lansing, Mich.
  • Georgia Southern University Shooting Sports Education Center in Statesboro, Ga.
  • Archery Learning Center in Snellville, Ga.
  • Florida Archery Foundation in Vero Beach, Fla.
  • Archery Excellence Center of Madrid, Spain
  • World Archery Excellence Center in Lausanne, Switzerland

The Easton Foundations has also supported over 15 other archery centers in the U.S. as well as the hundreds of archery programs that have enabled families, youth, adults and the disabled to experience archery.

The Easton Archery Center of Excellence will enhance California’s ability to attract and host major archery events, including world cups and world championships that bring significant economic impact and media exposure to the state.

For more information on the Easton Archery Center of Excellence or the Easton Foundations, please visit our website www.esdf.org.

ABOUT THE UNITED STATES OLYMPIC COMMITTEE
Founded in 1894 and headquartered in Colorado Springs, Colorado, the U.S. Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic and Paralympic movements throughout the country. The Chula Vista Olympic Training Center opened in 1995 and is dedicated to the development of Team USA’s current and future Olympians and Paralympians. For more information, visit TeamUSA.org.

ABOUT THE EASTON FOUNDATIONS
Created by Jim Easton, CEO of Jas. D. Easton, Inc., the Easton Foundations aims to promote and maintain the viability of archery by growing the sport as a mainstream activity at the state, regional and national level. This is accomplished by developing grassroots programs in communities and schools, supporting college and university programs, and through these efforts, inspiring the next generation of Olympic and Paralympic hopefuls. Additionally, the Foundations support the building and/or operation of outdoor and indoor archery facilities at city parks, schools, universities and sports complexes throughout the U.S., and provides programs to train aspiring archers, trainers, coaches and administrators. For more information on the Easton Foundations, please go to the website www.esdf.org. Connect with us on Facebook.

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