MEDIA ADVISORY: Over 15,000 People Slated to Participate in Susan G. Komen San Diego’s 19th Annual Race for the Cure®

MEDIA ADVISORY: Over 15,000 People Slated to Participate in Susan G. Komen San Diego’s 19th Annual Race for the Cure®
October, 2015 Client News
WHAT: Susan G. Komen San Diego’s 19th Annual Race for the Cure. The 5K and 1 mile walk/run raises significant funds and awareness for the fight against breast cancer, celebrates survivors and honors those who have lost their battle. Proceeds from the event will go toward Susan G. Komen San Diego (Komen San Diego), the County’s largest funder of free breast cancer services and support and is the only organization providing qualified women the free services they need for every step of the breast cancer journey.

When San Diegans participate, their donations go directly to help breast cancer patients in San Diego County, as well as toward research grants internationally. This year alone, Komen San Diego has invested $1 million into the community in the fight against breast cancer.

WHERE: Balboa Park – Starting Line is at 6th Ave. at Palm St.

MAP: http://bit.ly/1PPCKAb?
NOTE: Media trucks park on 6th Ave. in front of the start line by the stage between Palm St. and Olive St. Map includes specific information on where media trucks can park. 
***ALL LIVE TRUCKS MUST BE IN POSITION ON THE RACE ROUTE NO LATER THAN 7:45 A.M. LIVE TRUCKS CAN BEGIN ARRIVING AS EARLY AS 5:30 A.M.***

WHEN: Sunday, Nov. 1, 2015 from 8:00 a.m. to 10:30 a.m.

BEST TIME TO COVER: 6:00 a.m. to 8:30 a.m.

RACE DAY SCHEDULE:

• 7:20 a.m. – Warm-Up
• 7:25 a.m. – Opening Ceremony Begins
• 7:55 a.m. – National Anthem
• 8:00 a.m. – Race Begins
• 10:00 a.m. – Closing Ceremony / Race Ends
INTERVIEWS AND VISUALS:
  • A festive and inspirational morning with 15,000 people getting ready to celebrate and participate in Susan G. Komen San Diego’s Race for the Cure.
  • Pre and post-event activities include warm-up and stretches, speeches by breast cancer survivors, and a special closing ceremony to celebrate breast cancer survivors, honor those who have lost their battle with the disease and congratulate event participants.
  • Energetic teams and participants rocking pink at San Diego’s largest 5K event!
  • Laura Farmer Sherman, president & CEO, Susan G. Komen San Diego is available to speak about the importance of the Race for the Cure as well as the organization’s impact on breast cancer in San Diego County. She is a breast cancer survivor.
  • Lorraine Hutchinson, director of community relations, Susan G. Komen San Diego and breast cancer survivor.
  • Rochelle Bradley, 2015 Honorary Survivor, Susan G. Komen San Diego.
  • Fran Robinson, 2015 Honorary Survivor, Susan G. Komen San Diego.
  • Wendy Shurelds, breast cancer survivor. Wendy worked at a local university for 14 years, and was laid off, found herself without insurance and turned to Susan G. San Diego for her mammogram. When she found out she had breast cancer, the organization paid for her diagnostics and for her treatments. Wendy is now a two-year breast cancer survivor.
  • Karla Lopez, Susan G. Komen San Diego. She is fluent in Spanish.
  • Robin Marella, volunteer, Susan G. Komen San Diego and breast cancer survivor.
  • Compelling interviews with breast cancer survivors, breast cancer co-survivors and event participants.

WHY IS THIS IMPORTANT:

  • Many people recognize the pink ribbon and we see a lot of it during breast cancer awareness month. But many people do not know what is behind the pink.
  • We have come a long way in the fight on breast cancer. But there is still work to be done. In San Diego, six women a day are told the words you have breast cancer and unfortunately one woman a day passes away.
  • We know that if caught early enough, the most common type of breast cancer is 99 percent survivable.
  • Komen San Diego is the County’s largest funder of free breast cancer services and support and is the only organization providing qualified women the free services they need for every step of the breast cancer journey.
  • Komen San Diego services include free diagnostic mammograms, life-saving screenings, diagnostics, temporary financial aid for living expenses, meal deliveries, education, and more. 
  • Also, next to the U.S. government, Komen is the largest funder of breast cancer research in the world.