MEDIA ADVISORY: Race for the Cure Pink Rally – Park for Pink at Ace Parking

MEDIA ADVISORY: Race for the Cure Pink Rally – Park for Pink at Ace Parking
October, 2015 Client News
WHAT: San Diegans will be rocking pink and celebrating Breast Cancer Awareness Month at Susan G. Komen San Diego’s Race for the Cure Pink Rally at the Ace Parking lot Downtown. With just a few weeks to go before the race, Susan G. Komen San Diego needs the community’s help to raise awareness about Race for the Cure and its importance to support the fight against breast cancer. Community members can pick up Race for the Cure posters, brochures, yard signs and more.

Along with the Race for the Cure Pink Rally, Ace Parking is also supporting Susan G. Komen San Diego with the Park for Pink community initiative to help support breast cancer. During the month of October, Ace Parking will donate a portion of the proceeds to Susan G. Komen San Diego.

WHERE: Ace parking lot with Park for Pink signs:
                2nd & 3rd Avenues/A Street & Ash Street
WHEN: Saturday, Oct. 17 from 9 a.m. to 12 p.m.
BEST TIME TO COVER: 11:00 a.m. to 12 p.m.
INTERVIEWS AND VISUALS:
  • Members of the community in pink at rally picking up Race for the Cure posters, brochures, yard signs.
  • Laura Farmer Sherman, president & CEO, Susan G. Komen San Diego, who can speak about the importance of fundraising to end the fight against breast cancer.
  • Compelling interviews with breast cancer survivors and breast cancer co-survivors.
  • Keith Jones, managing principal and partner, Ace Parking can discuss why they support Komen San Diego.
  • Lots of people rocking pink to celebrate Breast Cancer Awareness Month.
WHY IS THIS IMPORTANT:
  • Many people recognize the pink ribbon and we see a lot of it during breast cancer awareness month. But many people do not know what is behind the pink.
  • We have come a long way in the fight on breast cancer. But there is still work to be done. In San Diego, 6 women a day are told the words you have breast cancer and unfortunately one woman a day passes away.
  • This shouldn’t be. We know that that if caught early enough, the most common type of breast cancer is 99 % survivable. And that’s what we are about at Susan G. Komen.
  • Susan G. Komen San Diego is the County’s largest funder of free breast cancer treatments, services and support and is the only organization providing qualified women the free services they need for every step of the breast cancer journey.
  • These services include free diagnostic mammograms, life-saving screenings, diagnostics, temporary financial aid for living expenses, meal deliveries, education, and more.
  • Also, next to the U.S. government, Komen is the largest funder of breast cancer research in the world.
  • Join us for the Race for the Cure 5k & 1 mile walk/run on Sunday, November 1 in Balboa Park. Every step gets us closer to the cure.
  • Register at komensandiego.org/race.