MEDIA ADVISORY: Susan G. Komen San Diego and the San Diego Chargers Host Free Mammogram Event for Underserved Women

MEDIA ADVISORY: Susan G. Komen San Diego and the San Diego Chargers Host Free Mammogram Event for Underserved Women
October, 2015 Client News

WHAT: Susan G. Komen San Diego, the County’s largest provider of free breast health and cancer resources and services will team up with the San Diego Chargers along with the San Diego County Medical Foundation to host a free Mammogram event for the community. Individuals who are underinsured or uninsured are encouraged to obtain breast cancer screenings at this event.

This event will provide free on-site mobile mammography and clinical breast exams for qualified women in San Diego County 40 and older. If a woman under 40 needs assistance, she will be directed to a program that is able to provide the help she needs. All participants will also receive a primary medical placement and be linked to a medical home, which is important for following up each year. Additional breast health information will also be available.
In 2013, the San Diego Chargers were the first NFL team in the nation to support Breast Cancer Awareness Month with this unique campaign when more than 700 San Diegans reached out to get help. Since then they have inspired other teams to follow in their footsteps.

WHERE:
  Qualcomm Stadium Club Lounge 5 (Gate B)
9449 Friars Road San Diego, CA 92108
MEDIA: Please park in the lot in front of Gate B.

WHEN: Thursday, Oct. 8 from 8:00 a.m. to 3:00 p.m.

Cost: FREE to qualified women
For further information and to inquire about qualifying: Call 858-565-8161 or foundation@sdcms.org

BEST TIME TO COVER: 8:30 a.m. to 10:30 a.m.

INTERVIEWS AND VISUALS:

  • Members of the community waiting in line to receive free screenings at Qualcomm Stadium.
  • Mobile Mammography Units.
  • Lots of people rocking pink and Chargers flare.
  • Compelling interviews with breast cancer survivors including Wendy Shurelds. Wendy worked at a local university for 14 years, and was laid off, found herself without insurance and turned to Susan G. Komen San Diego for her mammogram. When she found out she had breast cancer, the organization paid for her diagnostics and for her treatments. Wendy is now a two-year breast cancer survivor.
  • Laura Farmer Sherman, president & CEO, Susan G. Komen San Diego is available to speak about the importance of mammograms as well as the organization’s impact on breast cancer in San Diego County.
  • Susie Spanos, breast cancer survivor and wife of San Diego Chargers Chairman of the Board Dean Spanos, who can speak to why they support the organization.
  • Lorraine Hutchinson, director of community relations, Susan G. Komen San Diego and breast cancer survivor.
  • Karla Lopez, Susan G. Komen San Diego. She is fluent in Spanish.
WHY IS THIS IMPORTANT:
  • For women without health coverage, the burden is even higher as uninsured women have a 30 to 50 percent increased risk of dying from breast cancer than those with insurance.
  • We have come a long way in the fight on breast cancer. But there is still work to be done. In San Diego, 6 women a day are told the words you have breast cancer and unfortunately one woman a day passes away.
  • This shouldn’t be. We know that that if caught early enough, the most common type of breast cancer is 99% survivable.