MEDIA ADVISORY: Susan G. Komen San Diego to Hold Community Walk for Circle of Promise Day at Chollas Lake Park

MEDIA ADVISORY: Susan G. Komen San Diego to Hold Community Walk for Circle of Promise Day at Chollas Lake Park
July, 2015 Client News

WHAT: Join Susan G. Komen San Diego, the County’s largest provider of free breast cancer treatments, services and support at their inaugural Circle of Promise Day.  The event aims to encourage African American women in San Diego County to get a mammogram, be more proactive about their breast health and encourage at least 10 women in their “circle” to do the same. The event will include a one mile community walk and educational program.

This statewide initiative aims to decrease the high morality rate of breast cancer among African American women and increase system efficiency, and access to quality care through effective community organizing practices.

Some of the main objectives of the Circle of Promise Day initiative are to provide a mammogram to at least 2,000 African American women and permanently improve access to community health networks. It also aims to educate African American women of the importance of receiving breast health information as well as making regular breast cancer screenings a priority.

WHERE: Chollas Lake Park, 6350 College Grove Dr. San Diego, CA 92115

EVENT MAP: http://bit.ly/1ILadtb

WHEN: Saturday, Aug. 1 from 7:00 a.m. to 11:00 a.m.

BEST TIME TO COVER: 9:00 a.m. – 10:30 a.m.

INTERVIEWS AND VISUALS:

  • Members of the community walking to raise awareness of breast cancer disparities among African American women.
  • Laura Farmer Sherman, president & CEO, Susan G. Komen San Diego is available to speak about the agency’s impact on the region and the steps taken every day to eradicate breast cancer.
  • Lorraine Hutchinson, former San Diego Deputy Fire Chief and breast cancer survivor is available to speak about her survival story and being African American battling this disease.
  • Monica Nelson, community resource advocate, Susan G. Komen San Diego, to speak about the Circle of Promise Day initiative’s objectives and the importance of breast cancer screenings.
  • Councilmember Myrtle Cole (D-4) is available for interview and can speak to how breast cancer affects her constituents and the African American community.
  • Karla Lopez, Susan G. Komen San Diego volunteer, can speak to her sister’s battle with the disease. She is fluent in Spanish.

WHY IS THIS IMPORTANT:

  • Breast cancer is the second leading cause of cancer-related deaths among African American women, exceeded only by lung cancer.
  • African American women suffer significantly higher morality rates, 41 percent higher than their Caucasian counterparts.
  • For women without health coverage, the burden is even higher as uninsured women have a 30 to 50 percent increased risk of dying from breast cancer than those with insurance.
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