Case Study

AMN Healthcare

Leading thought leadership in the nursing industry


AMN Healthcare is the leader and innovator in healthcare workforce solutions and staffing services to healthcare facilities across the nation.


To spotlight in a positive light the company’s healthcare staffing and workforce solutions, with special attention to the nursing industry.


Since 2016, we have supported AMN Healthcare and several of its brands with trade media relations, including placements in Becker’s Hospital Review, Healthcare Business Today,, SIA Staffing Stream, and Working Nurse to name a few. We have also worked with leadership to position them as a valuable resource for best practices and leadership advice in outlets such as Fast Company, Chief Executive, Quartz, and more. Scatena Daniels also leads the media relations data and reporting for the organization. Scatena Daniels works seamlessly with the organization’s in-house communications team and other consultants to support AMN Healthcare as the industry market leader. Working collaboratively, the organization earned nearly $6 billion in media coverage in 2019.

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