CASE STUDY
Gary and Mary West PACE
Keeping North County seniors safe and independent
Overview
Gary and Mary West PACE located in San Marcos, Calif. keeps seniors independent for as long as possible in their local community by providing compassionate, comprehensive health and supportive care. Programs of All-Inclusive Care for the Elderly, or PACE, can dramatically reduce the number of emergency room visits, unnecessary hospital admissions, long-term nursing home placements, and overall cost of care and strain on family caregivers. Scatena Daniels works collaboratively with West PACE, and is considered an extension of their internal marketing team.
Challenge
To increase awareness and visibility of West PACE and position them as a “go-to” expert on compassionate senior healthcare, so more North County San Diego seniors have the ability to participate in affordable, comprehensive care, and adult family caregivers learn about a unique healthcare model that can keep their loved ones safe and independent.
Results
The team at West PACE is viewed as a leader in North County San Diego senior services. They have also received state and national recognition for their work. Enrollment has grown exponentially, giving more seniors access to affordable healthcare and services. The nonprofit healthcare provider is also seen as an industry leader among other geriatric-focused healthcare organizations and professionals. West PACE has welcomed more participants, experienced an increase in referral and collaboration partners, and more applicants to fill open staff positions.
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