Case Study

National Conflict Resolution Center

Conversations about civility become mainstream


Scatena Daniels has represented the National Conflict Resolution Center, a San Diego-based nationwide provider of conflict resolution training and mediation programs, since 2015.


To make the topic of civility top of mind with news media and the public at large, positioning NCRC leadership as subject matter experts and to also motivate the public at large to attend events and begin healthy dialogue around controversial topics affecting our communities.

"When the National Conflict Resolution Center (NCRC) hired Scatena Daniels, we had an average of about 20 local media interviews per year. Now, we average 50 local media interviews and 15-20 national media interviews annually. Each year, we receive more frequent requests from top-tier news outlets and Scatena Daniels has also helped us secure thoughtful media partnerships. Scatena Daniels has been a wonderful PR firm and helped NCRC become recognized as a true thought leader in the field of conflict resolution and communication."

— Ashley Virtue, Director of External Relations, National Conflict Resolution Center


Our work with NCRC has positioned them as the voice of reason with the local San Diego market and nationwide. Our strategic planning and publicity implementation has yielded amazing results for the organization, positioning leadership as experts, providing nonpartisan commentary and informational tips related to hot conversational topics discussed by national and local media. They have appeared in The Washington Post, CSPAN, NPR, Quartz, San Diego Union-Tribune, the Seattle Times, and other prominent media outlets.

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