• Skip to main content
  • Skip to footer

Scatena Daniels Communications

  • About
  • Expertise
  • Results
  • News & Insights
  • Contact
San Diego Humane Society, CEO, Gary Weitzman, being interviewed by a female reporter and male camera man outside the Kroc-Copley Animal shelter with shelter staff and dogs in seated in the background
CASE STUDY

San Diego Humane Society

Lending a paw to San Diego Humane Society
Read
Overview

San Diego Humane Society is a private nonprofit organization established in 1880 with the goal of creating a more humane San Diego by inspiring compassion and advancing the welfare of animals. They are a leader in helping San Diego become the largest city in the U.S. to keep healthy and treatable shelter animals from being euthanized.

Challenge

Though San Diego Humane Society was a long-established and well-respected animal welfare organization, they needed to raise awareness in specific neighborhoods to educate the community about their mission and services to new audiences. Their goals were to increase volunteers, donations, and overall support for animals in need.

Black veternariary staff member in teal scrubs and black and white mouth covering, examining a orange and white kitten on a table with clear rectangular containers holding medication bottles
San Diego Humane Society, CEO, Gary Weitzman, SDHS women staffer, women interviewer, and male camera man squatting down outside of the Humane Society around a tan and white medium sized dog in blue bandana
Results

Scatena Daniels Communications helped San Diego Humane Society increase market share through strategic geo-targeted media placements. Topics of these placements ranged from pet-related tips presented by animal welfare experts to human interest profile pieces spotlighting donors and volunteers, and much more. In collaboration with San Diego Humane Society, Scatena Daniels has helped position the organization as the leading animal welfare and education expert in the region.

Let's get the
conversation started.

Have a project or initiative you'd like to discuss? Interested in
learning more about our services? Please don't hesitate to reach out.

Contact Us Today

Let's work together.

Each project we work with is completely customized to your needs. We
are ready to help get your brand recognized as a thought leader and
expert in your industry.

Get in touch

Scatena Daniels footer logo

By Mail

5694 Mission Center Rd. #602-310
San Diego, CA 92108

Connect

(619) 232-0222
info@scatenadaniels.com

Navigation

Home
About
Expertise
Results
News & Insights
Contact

Get Social

dashicons-facebook-alt dashicons-instagram dashicons-linkedin dashicons-twitter dashicons-youtube

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. View our Privacy Policy. View our Privacy Notice. View our Cookie Policy.