Solana Center for Environmental Innovation
Educating residents on SB 1383 and sustainability
As Senate Bill 1383 went into effect in California, many residents and business owners were unaware of the new food waste reduction law. The Solana Center for Environmental Innovation sought to educate residents and businesses in the San Diego region about the benefits of complying with SB 1383 by promoting a sustainable lifestyle through the nonprofit’s services and workshops. Our long-term vision was to position Solana Center as the premier environmental expert and thought leader in the community.
We implemented a multi-prong approach to communicate the importance of reducing and sorting food waste and how to comply with SB 1383 to San Diego County residents and business owners. Promoting SB 1383 became especially challenging because the green bins that were to collect food waste scraps, had not been distributed when the new law went into effect, and distribution continued to be delayed into the new year. Our team had to be creative to maintain momentum and keep the topic of sustainability top of mind among the media. This was also the first time the nonprofit had hired an outside PR agency.
In less than 12 months, Scatena Daniels positioned the nonprofit and its leadership as a knowledgeable sustainability champion in the community. Our team led key messaging sessions and media training to ensure spokespersons felt confident and ready. Our communications agency made sure to amplify the voice of nearly everyone on their staff, stressing the importance of allowing each member to shine in their topic of expertise during feature interviews and to show diverse representation in the sustainability sector. Scatena Daniels was recognized for this campaign by the PRSA San Diego/Imperial Counties chapter.