CASE STUDY
United Way of San Diego County
Legacy organization continues important mission
Overview
Scatena Daniels Communications works with United Way of San Diego County to help the nonprofit grow and shine as a convener and community leader in the education and family stability spaces.
Challenge
We often have strict media outreach limitations due to the sensitive nature of United Way of San Diego County's work that involves children and families. The organization is a convener in the community, so it can be challenging to ensure its mission is at the forefront of media campaigns. Many of their efforts include partners, elected officials, and community leaders which can often present a challenge in coordination or availability.
Results
Through consistent messaging and creative strategies, our success with United Way of San Diego County has been versatile. We have exceeded our measurable goals since working with the nonprofit. We’ve prioritized lifting up their community partners in our outreach efforts. We have also diversified their media coverage and secured features in all major local broadcast, print, and online outlets in the region.
Our keen eye for community award opportunities has also culminated in several nominations and top honors in various award programs, such as the San Diego Business Journal’s Nonprofit of the Year and Nonprofit Executive of the Year, as well as San Diego Magazine’s Celebrating Women.
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