CASE STUDY
West Health
Connecting San Diego seniors with emergency care
Overview
After San Diego County became the first in the nation to receive Geriatric Emergency Department accreditation for all eligible emergency rooms, thanks in part to the research-backed insights and funding from West Health, we knew we had to get the word out. In less than a month we organized spokespersons, drafted press materials, distributed pitches, and hosted a packed press conference.
Challenge
We needed to extend the impact of this accreditation, ensuring that seniors across San Diego County were aware of the quality care they’d receive in San Diego emergency rooms. At the same time, we wanted to ensure that West Health was recognized for its involvement in the County’s monumental accreditation, showcasing that without their expertise, insights, and funding, the GED accreditation may not have been earned– all while ensuring each collaborating partner also received recognition.
Results
Over nine days, we secured 11 interviews featuring West Health spokespeople, resulting in more than 60 placements across TV, web, print, and radio outlets. Our placements garnered an estimated reach of 3.8 million and a publicity value of more than $76,000. The campaign even earned us a Bernays award from PRSA San Diego. But most importantly, our outreach ensured more seniors in San Diego County recognized the care available to them while simultaneously boosting West Health’s reputation as a force for change in our community’s healthcare systems.
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